Roberto Santiago is the Brazilian entrepreneur and investor, who own the Maniara Shopping Mall and the Mangeira Shopping Mall among other investments. Although he was born without a silver spoon in his mouth, Roberto has worked his way up and is among the billionaires in Brazil. He advises people on the values that they ought to embrace to rise to the top. Further, he tells them that no journey is void of challenges and one must be determined enough to keep going. The central core values that Roberto employs are discussed below.
One of the core values that Roberto employs is hard work and determination. He says that without sweat, it is impossible to make progress; consequently, he labors to make a business work. When Roberto started café Santa Rosa, his hard work and determination helped him raise enough capital to start the cartonnage company. Later he used the savings in the former to buy the land on which he built Maniara and then used the money from Manaira to build Mangeira Mall in 2013. Moreover, he was still very diligent as he wrote his blog post and the finances from there was what helped him to get through school and to start his first business. Roberto advises all Brazil residents, who claim to be jobless to start humble and save until they get to the top.
Another aspect that has helped Roberto to get to his billionaire status is his discipline, which is mainly exhibited through his saving ability. Roberto says that making a lot of money from a firm or a project is not enough as when one squanders the money; he remains in the same spot. As a result, Roberto believes in saving and investing the money in other ventures or even investing it in the existent projects. The above proved useful as the money he made in his businesses was used to start others. Roberto says that this helped him to be counted among the Brazilian millionaires. He further advises people not to despise the amount of money in their hands as when saved it piles up and even helps investors believe in one’s stewardship ability.
Roberto also says that he believes in honesty and dealing straight with people. Being unethical makes people mistrust you and also pulls them away from your business. As such, he advises each businessperson to consider the needs of the stakeholders above their own as this builds trusts. In all his business dealings, Roberto says that he considers the benefits of the employees, customers, community, and investors just as he considers his own. Consequently, he says that many businesspersons fail because they only think about how to make profits even when they use crooked means.