The East Asian countries have always represented a major prize to be won by the world’s consumer goods companies. The totality of the East Asian markets represents some of the most populous, lucrative and untapped consumer markets in the world. With some of the most highly educated and industrious populations of the world, getting a foothold in just one of these countries can mean the difference between mediocrity and stratospheric success for many of the world’s leading manufacturers of consumer goods.
Jeunesse Global has understood this truth from the day it was founded. Focusing on the East Asian markets, the company has been able to undergo phenomenal growth, growing from a tiny operation run out of the garage of Randy Ray and Wendy Lewis into one of the major players in the global health and beauty sector.
Both Ray and Lewis are long-time veterans of the health and beauty industry. They understood that some of the products that sell very well in North America may not have the same level of appeal in East Asia. For this reason, the company’s product lineup is heavily geared towards all-natural products. (Read Jeunesse Global post on inc.com to learn more about the company)
One example is the company’s energy drink, Nevo. Nevo is able to provide the same sort of rush as competitors like Red Bull, but it is also made from 100-percent all-natural ingredients. This is a big selling point in the East Asian markets, where people tend to be far more conscientious about not indulging in highly processed foods such as artificial sweeteners or refined corn syrup. Visit: https://www.indeed.com/cmp/Jeunesse-Global
As an additional benefit, Nevo is able to provide the same kind of energy boost as its competitors without the harsh crash period that so many highly synthetic energy drinks bring. Overall, Nevo has found a way to deliver the same punch of increased energy without all of the excess baggage that comes from a highly synthetic drink.
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Other products are similarly focused on natural ingredients. Even the company’s lauded skin lotion, NV, is made with nearly completely natural ingredients. The lotion has been proven to reduce wrinkles and restore the vital glow of youth to users.
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