Amazon debuted “Amazon Brand Story,” a new feature, back in 2020. In order to assist brands stand out in the marketplace, it has since expanded across the pond and been upgraded with additional features. Continue reading to learn why companies such as yours ought to take full advantage of it, providing your clients with an even more superior Amazon purchasing experience!
We’ll cover all you need to know about Amazon Brand Stories in this post so you can improve your listings and increase sales, just like we did with Theakstons.
What is an Amazon Brand Story?
Above the Amazon A+ but below the fold is the Amazon Brand Story feature. It is an endlessly scrolling carousel that can have more modules added to it. Utilized effectively, the Brand Story may make businesses stand out from the competition, emphasize their heritage and messaging, and present their inventory.
Amazon Brand Story Modules
Brand Card About: Designed for a “about us” section, this module is primarily text-based. You can enter up to 450 characters about your brand objective in this field. There is room for a small image (315:145) at the top of the module, perfect for a logo or icon.
Brand Card 4 ASINs: This is the perfect card to display your inventory since it allows you to link to up to 4 ASINs with a headline and an Amazon store link.
Brand Card Media Set: This module, in contrast to the “About” card, lets you submit a picture for the background and add an optional header (30 characters) and body (135 characters).
Questions about Brand Cards: This card accomplishes what it claims to! Up to three frequently asked questions may be added; you may even add your own. Amazon has provided four options.
How To Build An Amazon Brand Story
Go to Seller Central’s “Advertising” or Vendor’s “Merchandising” sections to begin creating an Amazon Brand Story. Select A+ material Manager from the dropdown menu to view a list of your A+ material. To access the modular Brand Story builder, simply click the “Start Creating A+ Content” button and select “Brand Story.”
The modules of a Brand Story will be arranged with a backdrop image on top of them. It is crucial that this picture captures the viewer’s attention while showcasing your branding and the modules themselves.
You may construct the Brand Story module by module using the builder, but you won’t be able to see the finished product until you preview the various parts together. This means that in order to make sure the entire project comes together seamlessly, it is crucial to test and learn at every step.
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Understand Your Brand Identity: Before you start crafting your brand story, it’s essential to have a clear understanding of your brand identity. Define your brand values, mission, and unique selling points. Identify what sets your products apart and what emotional connection you want to establish with your customers.
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Know Your Audience: Understanding your target audience is fundamental to creating a brand story that resonates. Conduct market research to identify the demographics, preferences, and behaviors of your potential customers. Tailor your story to address their needs and aspirations.
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Craft a Compelling Origin Story: Every brand has a story, and sharing it can create a deeper connection with customers. Explain how your brand came into existence, the challenges you’ve overcome, and the values that drive your business. An authentic origin story builds trust and adds a human touch to your brand.
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Highlight Product Benefits: While telling your brand story, seamlessly integrate the benefits of your products. Showcase how your offerings solve problems or enhance the lives of your customers. Be specific about the features that make your products unique.
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Create Engaging Visual Content: Visuals play a crucial role in conveying your brand story effectively. Invest in high-quality images and videos that showcase your products in action. Use visually appealing content to narrate your brand journey, values, and product benefits.
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Optimize Your Amazon Storefront: Amazon provides sellers with the opportunity to create a dedicated storefront. Utilize this space to showcase your brand story prominently. Feature captivating images, engaging copy, and a user-friendly layout that guides visitors through your brand narrative.
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Craft a Compelling Brand Bio: Your brand bio on Amazon is a concise yet powerful tool to communicate your story. Write a compelling and concise brand bio that encapsulates your brand identity, values, and the unique aspects of your products.
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Leverage A+ Content: If you have access to Amazon’s A+ Content feature, use it to enhance your product pages with additional multimedia content. This allows you to tell a more comprehensive brand story, incorporating videos, comparison charts, and more.
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Encourage Customer Reviews and Testimonials: Positive reviews and testimonials from satisfied customers can reinforce your brand story. Encourage customers to share their experiences and showcase these testimonials on your Amazon storefront. Authentic feedback builds credibility and trust.
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Consistency Across Channels: Maintain consistency in your brand story across all channels, including social media, your website, and any other platforms where your brand is present. A unified brand message reinforces your identity and helps customers recognize and remember your brand.
To find out more about how we can help you create an awesome Amazon Brand Story or if you would like more information on unlocking Premium A+, Contact Our Amazon Expert Today
Frequently Asked Questions about Creating a Brand Story on Amazon:
1. Why is a brand story important on Amazon? A brand story on Amazon is crucial for standing out in a competitive marketplace. It helps establish an emotional connection with customers, builds trust, and communicates your brand identity, ultimately influencing purchasing decisions.
2. How do I identify my brand values and unique selling points? Start by defining what your brand stands for and what makes your products unique. Consider your mission, the problems your products solve, and the values that guide your business. Conduct market research to understand your strengths and opportunities.
3. Can I share my brand story on individual product pages? Yes, you can integrate elements of your brand story on individual product pages. Use the product description, images, and A+ Content to weave in aspects of your brand narrative while highlighting the specific benefits of each product.
4. What role do visuals play in telling a brand story on Amazon? Visual content is crucial for capturing attention and conveying your brand narrative. Invest in high-quality images and videos that showcase your products, brand story, and values. Visuals create a memorable and engaging experience for potential customers.
5. How can I encourage customers to share their experiences in reviews? Encourage customers to leave reviews by providing exceptional customer service, requesting feedback through follow-up emails, and offering incentives. A positive review section on your Amazon storefront can reinforce your brand story and build trust.
6. Should I use the same brand story across all e-commerce platforms? While maintaining core consistency, it’s essential to adapt your brand story to suit the nuances of each platform. Tailor your messaging to align with the expectations and demographics of the audience on Amazon while ensuring a unified brand identity across channels.
7. How can I optimize my Amazon storefront for a compelling brand story? Utilize Amazon’s storefront features to showcase your brand story prominently. Include captivating visuals, a concise brand bio, and organize your products in a way that guides visitors through your narrative. A well-optimized storefront enhances the overall customer experience.
8. Are there any restrictions on the content I can include in my brand story on Amazon? Adhere to Amazon’s content guidelines when creating your brand story. Avoid using prohibited content, misleading information, or any material that violates Amazon’s policies. Ensure that your content aligns with the platform’s terms and conditions.
9. How often should I update my brand story on Amazon? Regularly review and update your brand story to reflect any changes in your business, product offerings, or market trends. Keep your story fresh and relevant to maintain customer interest and engagement.
10. Can I use A+ Content to tell my brand story? Yes, A+ Content is a valuable tool for enhancing your brand story on Amazon. Take advantage of this feature to include additional multimedia elements, such as videos and comparison charts, that provide a more comprehensive and engaging brand narrative.
Conclusion:
Creating a compelling brand story on Amazon is an ongoing process that requires a deep understanding of your brand, audience, and the e-commerce platform itself. By investing time and effort into crafting a captivating narrative, you can differentiate your brand, build customer loyalty, and ultimately drive success in the competitive online marketplace.